When did you last talk to your grandmother?

If you need to speak to camera, remember three things. 

1. Know who you’re talking to and tailor your message to them. 

   Q: Are you targeting a professor, or your grandmother? 

2. Speak in English, not Jargon’ish. 

   Q: Can you drop the terminology and talk in plain terms your grandmother can understand? 

3. Tell a story, don’t deliver a lecture. 

   Q: What’s going to keep your grandmother’s attention? A “here’s how it operates…”, or a “here’s how it solved a customer’s problem…” video? 

...and before you start speaking to camera, say "Hi" to your grandmother.