Leah was halfway through a fashion degree when a friendly interrogation by a Careers Advisor changed the course of her career. 

Genus needed a fresh way to attract new talent to its Apprenticeship Program.

Need a script for a big wig? Prepare to be challenged! 

Employee engagement is tough. Here’s how video can help.

A client told me about an experience with an ‘event’ videographer that left her professionally embarrassed and without any useable content.

There’s an untapped sales team who can credibly pitch your product or service. Yep, they're your customers!

What’s the difference and what is a better fit for you?

Problem: The longer it takes to train a staff member, the longer it’s going to take to have more customers.

Often in manufacturing and engineering you’ll have a product or solution that is complicated to explain to people outside of your industry.

Of all the forms of sales and marketing techniques that target you as a B2B customer, which one draws you in the most? When I talk to our clients, they agree on one thing. Their customers will engage more with a  Case Study over a direct sales pitch or brochure. 

Everyone, and I mean everyone, is a content marketer. Someone who creates and posts information online to drive someone else to think, do or buy something. 

…and chances are he won’t be available for your video. 

Are you leading your experts in what to talk about in a video, or letting them lead you? 

Are you creating a video for your audience, or your business? 

If you need to speak to camera, remember three things. 

Don’t over think it.

Your first attempt at walking?
Your first attempt at speaking?
You first attempt at driving a car?

If a picture paints a thousand words, you can imagine how many words a video can make. 

We were on a short break while filming recently. A great client with a good brand and story to tell. 

In 2019, the Australian Industry Group found that 8.5% of the workforce changed employers. At the other end of the spectrum, the Australian HR institute put the figure at 18%. So, somewhere between less than 1 and less than 2 in 10. That’s not too bad. 

…or is it?