“You lighten my load!” - why Ron Finemore Transport keeps coming back

Hands down, this is some of the best feedback we can hope to receive.

Deval Pathak, Digital Marketing Specialist at Ron Finemore Transport (RFT), sat down with us to talk about why Lift is her ultimate creative partner.

From branding content to social media videos that actually get watched, Lift is helping RFT spotlight its drivers, regional coverage and commitment to mental health and well-being.

“They’re exactly what you want from a marketing perspective,” Deval says. “We used the videos everywhere - website, social media, cinema ads, even recruitment. They’ve been a massive hit!”

But the best bit, says Deval is that Lift makes her job easier.

“Lift’s ideation process helps lighten my workload. You just get marketing,” Deval said. “Many drivers freeze up on camera, but your team worked some kind of magic. They were relaxed, having fun, and actually excited to see the final video!”

Want to hear about how Lift is lightening Deval’s load? Check it out. 🚛🎥