Video: an engagement game-changer

Hard to define and even harder to measure, employee engagement is tough.

Here’s how video can help.

Smart onboarding improves retention

Research shows that up to 20 per cent of turnover happens in the first 45 days of employment.

And poor onboarding processes are a key reason people leave a business.

New employees need a solid understanding of their new role and organisation, a list of key people, and where to go for what.

Sounds boring? Some of our most successful campaigns began as boring topics like inductions, company policies and explainers.

We make it engaging with strong hooks, interactive elements and humour. We also use captions and memory tricks like repetition, mnemonics and chunking.

Need proof?

Studies show that viewers retain up to 95 per cent of a message when they watch it on video, compared to 10 per cent when reading text.

Skip lengthy written content

The company-wide blast is no longer effective (if it ever was?).

We’ve helped clients skip the lengthy written email, and deliver announcements, quarterly updates and change communications via video.

Typical organisations communicate with hugely different audiences: from digital natives to mature aged workers, to operational and office staff.

With attention spans shrinking, the best videos are short, sharp, and mirror social media content.

They’re also less polished, more cost effective, and targeted to specific audiences.

Start by segmenting your audience, and ask them what information they want and how they prefer to receive it.

Still reliant on email? Just adding the word ‘video’ to a subject line, can boost open rates by 19 per cent and click-through rates by a massive 65 per cent.

Hard-to-reach team members?

We all know that employee who is relentlessly available on chat (we see you, digital natives). And the one who prefers email or the trusty blower (we see you too, boomers).

But with (almost) everyone now owning a smartphone, even linehaul drivers are easily engaged.

Video is available on multiple channels and devices, anytime. And it appeals to almost every learning style - audio, verbal, auditory, visual and solitary.

Not on the company network? Widely used platforms like Vimeo and YouTube offer private mode, so your content isn’t searchable by people outside your organisation

More than any other tool, video can connect remote and onsite employees, making everyone feel included.