Case Study: GenusPlus Group
“You really captured the Genus spirit! You took the time to get to know our brand and what we’re looking for, and the effort shows. Thank you!”
Patrick Holt, Marketing Manager, Genus Plus Group
The challenge
Genus needed a fresh way to attract new talent to its Apprenticeship Program. They were struggling to:
🔍 Reach applicants via traditional methods
🧩 Appeal to people outside the industry
📍 Clearly communicate their culture and career pathways.
Genus wanted content that would appeal to a wide range of people and bring their culture, training, and daily work to life. All in roughly a minute.
Our solution
The Lift crew went on the road with four Lines Apprentices to film their day and hear their stories.
We mixed in interview bloopers and lighter moments to capture Genus’s fun-loving culture while also showing its strong commitment to safety, training and career development.
The result is four punchy interviews that speak directly to potential apprentices and what they’re looking for in their next role.
Plus, people who watch the video can quickly determine if they’re a good fit for the role, ensuring a higher proportion of serious candidates.
How we did it:
🔍 In-depth briefing session
🧩 Pre-interviews with talent
✍️ Development of targeted messages
📍 Careful location and talent selection
✂️ Expert editing to bring it all together.