How to explain complex concepts with simple video!

Often in manufacturing and engineering you’ll have a product or solution that is complicated to explain to people outside of your industry.

For example, new staff coming into administrative roles, potential customers outside of your current niche, and existing customers who may need another of your product or services but aren’t aware it exists.

Previously you may have directed them to a brochure or your website, but that can result in walls of text or inexplicable diagrams that don’t seem to end.

This can potentially overwhelm customers or staff, and rather than a prospect who says yes or no to you, we get one that doesn’t do anything at all.

So what can we do to quickly and clearly explain what you do in a way that is clear, concise and engaging? 

We use short explainer videos, usually 1 per product or service, that are about specific features and benefits - this allows us to personalise our response to client inquiries. Rather than sending that wall of text, using a short explainer video allows them to clearly understand the information as well as retain it.

This gives your customer more information to be able to make the right decision.

Did you know that viewers of a video retain 90% of information compared to only 10% from text?

If you’re interested in creating some product explainer videos, then contact us today.